Wednesday, November 02, 2011

It Does My Heart Good...

to see Phil Hill at e-Literate speculate on ....

What If OpenClass Succeeds in Disrupting LMS Market? ...

According to Phil people are asking:

will Pearson’s OpenClass LMS offering and associated corporate strategy lead to more competition or less competition in the LMS space for higher ed, or how will the competitive landscape change?

At this point, a couple weeks into the OpenClass beta, I'm really excited that the question is being debated. It means the word is getting out about #OpenClass and people are interested in our new model, and the impact that it may have on the market. A good beginning.

Phil and Michael have an interesting perspective on OpenClass. First, I think they have it right when they say we intend the OC as a disruptive product. We are adamant about making a quality product, but we are also conscious of avoiding feature bloat. We think connection to third party tools and technologies will be crucial to creating the richest possible landscape. This will be an important way that OpenClass will expand its capabilities, to facilitate choice.

e-Literate is also spot on when it says that if the OC platform is successful, it will redefine the LMS category and change the game. OpenClass is intended as a platform strategy -- specifically a co-creation platform. As I understand the term, co-creation platforms allow diverse creators to share a common development and deployment infrastructure at Internet scale to deliver products to a market in an integrated way. Done well, a co-ceation platform can be a tremendous spur to innovation - think eBay, Wikipedia, Amazon.

e-Literate goes on to say that:

If OpenClass is successful ... it will move the learning platform more towards a consumer decision and less of an institutional decision.

I think this would be a good outcome, as long as we can help CIOs prevent data Balkanization. If students and faculty are choosing not just the OC platform, but individual learning technologies and new kinds of content, then OC will be a positive force in education.

I hope we are able to grow the OC into a space that provides an opportunity for innovators to reach faculty and students more quickly, more richly, and that all that activity leads to greater student success. If we can make that happen, the rest will take care of itself.