Tuesday, October 25, 2011

Josh Kim's 4 Injunctions

Our friend Josh Kim posted some more challenges for the OC team. We appreciate Josh’s commitment to more open conversations across the community and for his feedback on our willingness to have a public dialog about OpenClass. We hope that this approach encourages others across the community to participate in the future.
Like all good friends, Josh tells us straight, and in his most recent OpenClass post he gave us four injunctions:

  1. Utilize OpenClass as an Extranet Platform
  2. Aggregate the Discussion
  3. Publish all costs
  4. Publish all adoptions

Regarding Josh’s latest ideas, we’re happy to say that all of these are in our interest and we plan to do each of these, and most will be substantially in place In the next 3-4 months.

  1. Team OC wants nothing more than for everyone to have the opportunity to get their hands on OpenClass. To begin to meet the demand for OpenClass access outside the Google institutions, we will begin sending invitations to those who have registered their interest with us at joinOpenClass.com over the next several weeks.If you are not using Google Apps for Education and would like to get a first-hand look into the product please email info@JoinOpenClass.com We are following a careful growth path, working toward general availability in the first half of next year.
  2. Our goal is to provide as much detail around OpenClass as possible to the community. As details around the OpenClass offering crystallize, we will continue to grow our website, broaden and deepen the available information and create a central place for everyone to find information on OpenClass and discuss how it should improve. As a start, this week we added visual walkthroughs of some of the key features within OpenClass on the www.joinopenclass.com website.
  3. As Pearson better understands the integration and support models that the community will be receptive to, we will publish how we plan to provide those services commercially. Pearson will offer helpdesk, integration and other commercial services to help meet the needs of institutions that would choose Pearson to provide those services. Remember though that Pearson is committed to provide to OpenClass institution at no cost in a self-service way.
  4. TeamOC is eager to share the stories from institutions and other partners as they experience and engage with OpenClass. As we progress we will be encouraging OpenClass users to share their experiences with one another. Look for these in the upcoming weeks on www.joinopenclass.com

We are working hard to meet the demand for information over the next several months as the OpenClass community grows. We are committed to transparency and really appreciate everyone's interest and advice.


Josh Kim October 25, 2011 at 4:44 PM  

Pearson's willingness to commit to this dialogue, as evidenced by Adrian's http://sannier.blogspot.com/ writing, provides the strongest indication of the potential of OpenClass.

If nothing else, Adrian is setting an example to everyone else in the edtech space on how to communicate.

The strategic mistake that I continue to believe Pearson made was in not separating the OpenClass unit from the Pearson mothership.

Pearson's long term business interests are served in proportion to the degree that OpenClass is viewed as content neutral. A close tie-in with Pearson makes it more difficult than it should be to aggregate publisher content to create a true digital marketplace.

My guess is that this was not Adrian's decision, but the non-separation between OpenClass and Pearson means that OpenClass starts with a perceptive and substantive disadvantage.