Tuesday, January 12, 2010

Good Idea?

I was talking with Emily Dalton-Smith, Dawn Feldman and Phil Regier yesterday about all things ASU Online. One of the things we discussed was that, for online students, any and all services they are offered have to be available without ever coming to an ASU campus, an obvious but often overlooked fact. Some of these services, such as enrollment and registration, are already available online 24/7 through myASU. But we were talking about some that aren't, like for example Career Counseling.

So we start brainstorming, as that group is wont to do, when what I thought was a really good idea emerged. Essentially a mashup between an online career site -- say Monster.com -- and student profile information, resulting in a daily feed of job postings suited to the student's major, coursework and interests. So right there, in MyASU, from day one (even as you're applying perhaps), ASU would be showing a student a steady stream of jobs that their training and interests was preparing them for.

Ahh, but wait. There's more. Now mash up against an idea from Pandora. No, not the planet from Avatar. The music site. The one that feeds you a steady stream of new music based on a match against your interests. With every song, they ask for a thumbs up/thumbs down, and use that info to guide the music they send in the future. In the proposed context of course, students would give a thumbs up/thumbs down to the the days' job listings, and we (or Monster) could use that information to better understand what jobs interest the student (and prospective graduate) in the future.

I'm thinking this is a career service that would get our students thinking about careers early, help them flesh out their ideas about what kinds of careers they are preparing for, and get them thinking about what separates a good job from a bad one for them.

Good idea?


Todd,  January 20, 2010 at 1:53 AM  

This is a great idea!

Jan Jorgensen January 26, 2010 at 6:35 AM  

Sounds like a great idea. Maybe long-term we'd see integration with the ASU Organization site, etc for a resume-building tool?

I really dig the thumbs-up/thumbs-down feedback system. I think it's cool that even Hulu is using it for ads.

Fireworks Wisconsin February 13, 2010 at 3:33 AM  

Using student profile information with a Monster-like setup would be very beneficial. And Yes Jan, the thumbs up/down idea would be great!

Joel Halfwassen,  February 16, 2010 at 5:20 AM  

Brilliant! Wish that was a reality when I was a student.

Josh Motley,  February 17, 2010 at 10:32 AM  

It is a decent idea. Some hurdles that will need to be solved deal with how to classify each job posting. Pandora uses an engine that rates each song in 142 different categories, and uses information about your likes and dislikes to try to find similar songs based on those categories. Who or what will rate the job postings? There has to be some way to rate them or order for any system to predict what kind of job offers a student will likely find more appealing. It doesn't have to be as detailed as Pandora, but a few basic criteria need to be selected. The next problem is who will be doing the classifying. There is no point in that system if employers try to rate their openings as high in every category to get the most traffic. One possible solution is to allow employers to rate their jobs in specific categories, but make each category based on a rating where both ends could be potentially desirable, based on the student.

Wijntje February 20, 2010 at 5:16 AM  

That is a brilliant idea! In fact, I am sure that if the people from monsterboard read this post they will immediately start implementing 'thumbs up' functionality :)